Now the largest sector of Agricole's service and the most important service to its clients. This is how clients make, and limit losing, revenue/ margin from trading in the very volatile combinable crops market. Clients are trying to make sense of the commodity markets, when every year is different.
Please see the graph below of the last few years' wheat price fluctuations. Who can second guess these?

An individual service, based on the clients own minimum required £/t, to make a living, 'The Standard of Living Line', SOLL. This is higher than a break even price. Using this SOLL, a budget is created from the client's own need for cashflow and storage space. Crops are sold above the SOLL, with some sort of Price Risk Management hedge added.
Crops are sold up to two harvests ahead. When there is a Futures price there is an ex-farm price.
Your crop is hedged, using forward physical contracts or minimum price contracts to manage the effect of the volatile price movements on their income. This takes the emotion out of trading and separates the market from your business needs. Agricole's aim is to ensure that whatever decision is made, on whichever day it is made, that the top 1/3rd of all prices from the 30 month marketing season are realised.
The maximum loss possible is the premium to buy the minimum price contract, the price of which varies from season to season and the time covered.
Please see the graph below which illustrates how minimum price contracts reduce the effect of volatility of the market.

Storage and Minimum Price Contracts
Why do you store grain for long periods? Many times it is not worthwhile. Contact me for an explanation of how minimum price contracts can help you save money and reduce hassle. You don't need grain in a shed to take advantage of a price rise.
Contact us for more information.
WHAT OUR CLIENTS SAY
“I find it very refreshing to use a service which is completely unbiased and where all costs are agreed “up front”. In the last few years, the use of options has certainly protected my turnover from the volatility in the market and I am extremely satisfied with the results.”
Gavin Lane, A.G.A. Lane, Kings Lynn“Jeremy’s reports are the best of the lot. Particularly now he’s giving more predictions of the future, he gives lots of guidance.”
Richard Allan, Rugby“I have constantly been satisfied with the price and service from Agricole.”
Stuart Watt, Lincolnshire“Thank you for sending the article Stop Trading Backwards I have just read it with great interest. You have hit the nail on the head and I can relate to the scenario that you describe.
It is a common fault in farmer market trading to spend too much time looking at the spilt corn rather than looking at the next bucket load.”
David Meredith, West Farm, Shropshire“I thought the course was excellent and because it was quite intense it actually helped my overall understanding of the subject and certainly got me thinking about what we should be doing.”
George Rees, Rees Farming, Hampshire“Thank you for the excellent grain reports during the season – which help very much with marketing our grain. Knowing what has happened around the world, who is buying what and how other people’s harvests are going is a very useful tool.”
George & Dan Crook, Aughton Farm, Wilts“Thank you for your advice and guidance on the use of options. In a volatile market, it is an extremely useful way of providing the farmer with a minimum price and no maximum price, and both this year and last year have been good examples where we have opened up the potential of fixed price forward grain sales to rising markets.”
Nigel Pearson, Manor Farm, Cambridge“Agricole has been a beacon of hope to many farmers who have persevered in growing crops (as they believe they should) amidst all the uncertainty of globalisation and constraints by non-market forces including enviromental groups, politicians, etc.”
Robert Bruce, Cambs“Thanks for latest bad news ! At least it is what I have been expecting. I cannot see any improvement in prices till this time next year, hence I completed selling 2011 crop two weeks ago which means it will rise now!
Have sold 30% of ’12 wheat crop (AV. £150 Aug/Nov) and building storage to hold the rest, but will keep selling if it comes back above £150. 15% rape sold £350 AA and 20% Malting barley £175. Your reports still the best read of the week.”
Alister Borthwick, Deepdale Farms, Norfolk“Based out on the North Norfolk coast with significant grain tonnage to sell, but with my considerable involvement with the tourism side of the business, I really appreciate the simplicity of presentation and sound impartial advice with the Agricole Report, plus the odd bit of humour occasionally to lighten the load.”
D.M., Yorkshire“Agricole offers me 24/7 access to an unbiased overview of the markets in which I am interested, both in the long and short term. I am free to do as much or as little busines as I wish, and always feel that the service is provided to benefit my particular position.
The information I receive has the farmer’s interests at heart, and a solution is usually found to help me in what I am trying to acheive. The service is both professional and personal, and I would say that the service now lies at the heart of my grain marketing strategy.”
Nick Rowsell, John Rowsell Ltd, Winchester